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This subject guide covers resources available at the NUS Libraries.
This is not a comprehensive subject guide, but rather a selective list of
materials that are most useful for locating information in
marketing.
This guide contains the following sections: Databases
Journals
Reference Sources
Theses
Library Instruction
& Tips
Internet Sources
Writing and Citing Guides
Databases are a good a place to begin research. They may contain articles
in journals, papers in conference proceedings, newspapers, chapters in
books, reports and reviews.
Global
Market Information Database
Librarian's take: This is the first database to search for market
research reports of consumer products such as soft drinks, off-the-counter
drugs, personal computers and so on. The reports include brand names,
forecast for the industry and specific statistics such as totals sales,
retail volume and so on. GMID also provides consumer lifestyle reports of
various countries and advertising expenditure. GMID is sometimes known as "Euromonitor".
Euromonitor is the producer of the database.
Browse through GMID's
list of consumer
products and other types of information
Try out Crash Dummy Course on using
GMID
Look through
Euromonitor's User Guide
Business Source Premier
Librarian's take: Business Source Premier (BSP) is sometimes known as
EBSCOHost. Although its strength is in its academic content, BSP also provides
market research reports from Datamonitor and MarketWatch, industry profiles
and SWOT analyses. Most of the reports are for consumer products. BSP tends
to focus on the US markets and very little on Singapore. Asian coverage is
fairly well covered.
Try out Crash Dummy Course
on using BSP
Factiva
Librarian's take: A database of newspaper articles is a great place to
search for Singapore specific market information - especially when it includes Straits Times, Business Times, The
Edge, Channel NewsAsia. Do not expect full market research
reports but rather snippets of market information such as "Aspial-Lee Hwa
Jewellery is the largest jewellery chain in Singapore [with over 25
boutiques]". If
you searching for Singapore service markets such as nightspots, beauty business and so
on, Factiva would be a good place to try.
Frost & Sullivan
Librarian's take: Before you begin searching, get the "First Name", "Last Name",
"Email" you need to obtain the full text. To get these information,
click on Register. This database is excellent for technologies such as RFID, waste management, surgical instruments, interactive multimedia kioks
and also cover services such as call centres. So, if you want to find out
what the factors affecting the anti-allergic therapies market in the US,
this is the database.
Register before you
begin.
More databases available at:
NUS Libraries> E-Resources> Databases
 Top
Journals listed here are ranked by Impact Factor from Journal Citation
Report (as at Jan 2007)
1.
Journal of Marketing
2. Marketing
Science
3. Journal of Marketing Research
4.
Journal of the Academy of Marketing Science
5. Journal
of Retailing
6.
Psychology and Marketing
7.
Industrial Marketing Management
8. Journal
of Advertising Research
9. Journal
of Advertising
10. Journal
of Consumer Affairs
11.
Marketing Letters
12. Journal
of International Marketing
13.
International Marketing Review
14.
International Journal of Market Research
15.
Advances in Consumer Research
Selected journals in services marketing include:
1.
Journal of Service Research
2.
International Journal of Service Industry Management
3. Journal
of Services Marketing
More E-Journals available at:
NUS Libraries> E-Resources> EJournals
Top
This is a select list of reference sources that give background information
including broad overview, definitions, key issues, major dates or events,
keywords and bibliographies.
Marketing scales handbook: a compilation of multi-item measures
The
Marketing plan handbook
The
Adweek copywriting handbook: the ultimate guide to writing powerful
advertising and marketing copy from from one of America's top copywriters
Marketing research project manual
Handbook
of markets and economies : East Asia, Southeast Asia, Australia, New Zealand
Handbook
of qualitative research methods in marketing
The
survey research handbook
The
handbook of international market research techniques
Bibliographies
These are dynamic lists of books on various market topics in our
library's collection. Books listed are published after 2000. To see the list
of books, click on the links below to activate a saved search in our LINC
online catalog.
Advertising campaigns books at NUS Libraries
Marketing research books at NUS Libraries
See how to retrieve company names and addresses, click on this
Flash File.
Marketing management books at NUS Libraries
Consumer behavior books at NUS Libraries
For other background sources, search the Library catalogue,
LINC at
http://linc.nus.edu.sg/.
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NUS Theses
School of Business' MSC and PHD
theses are now located at Central Library. Approach
Central Library's Loans Desk with the Call Number of the thesis in
order to refer to it. To browse through the list of theses, click on this
link.
Academic Exercises and MBA theses are kept with the School of Business'
Thesis Library. More on how to
search NUS theses available at:
http://www.lib.nus.edu.sg/lion/l/wtheses.html.
Foreign Theses
Theses of foreign universities are located on
HSSML's
2nd floor. All these theses have Call Numbers beginning with
HF345*UMI.
Another good source is the database
ProQuest Dissertations and Theses. It is a database of theses submitted
to universities in North America, Europe and Australia.
More foreign theses databases are available at:
NUS Libraries> E-Resources> Databases by Type> Theses & Dissertations
Top
This is a list of customized "How to search" Library sessions teaching
users how to search specific databases, Library catalogue, etc.. It may
include notes on how to use specific resources.
Basic Search
Skills
Healthcare
in Singapore - a market study
Healthcare tourism market in Singapore
HIV home test
kits of oral swabs - a market study
Quick Reference Guide to PsycInfo
Retrieve company names
and addresses for your survey (Flash File)
Tourist attractions in Singapore - a market study
Lumbar disc
arthroplasty - market share and competitor information
Wealth
management market in Singapore
We are, periodically, invited by lecturers to give library sessions to
their classes. These sessions guide students in searching for information
for their assignments or projects. Here are the step-by-step guides (Note
that the rationale behind the steps taken were covered in the library
session).
BMA5009 Marketing Management (Sem 2, 2007/08)
How to search for research reports on the beer industry in Singapore or Asia
focusing on Heineken.
Powerpoint Guide
PDF Guide
BMA5009_FM1 Marketing Management (Sem 1, 2007/08)
How to search for articles on the marketing of Integrated Resorts in
Singapore.
Powerpoint Guide
PDF Guide
BMA5009_FM3 Marketing Management (Sem 1, 2007/08)
How to search for articles on the marketing of Formula One in Singapore.
Powerpoint Guide
PDF Guide
BMA5503
Promotional Management (Special Term, 2004/05)
Search for information on the advertising campaign for Absolut Vodka.
HTML Guide
BMA5504 Global
Marketing (Sem 1, 2006/07)
What is happening in the global market? What secondary sources of
information would you search?
HTML Guide
BMA6009 (Sem 1, 2008/09)
How to search for market research reports for
jewelry
(PDF Guide)
How to search for market research reports for
vending machine
food (PDF Guide)
How to search for market research reports for
video
games (PDF Guide)
MKT1003 Principles of Marketing (Sem 1, 2008/09)
Addresses the information required for Individual Assignent 2 - market
research on Reebok
PDF Guide
MKT1003 Principles of Marketing (Sem 2, 2007/08)
Addresses the information required for Group Assignment 2A and 5A -
brand identification of 2 Asian brands, ie. Tiger Beer and Tsingtao;
advertising strategies of a consumer product, ie. Minute Maid; and a durable
product, ie. Samsung TV.
PDF Guide
MKT1003
Principles of Marketing - Assignment 2 (Sem 1, 2007/08)
Addresses the information required for Individual Assignment 2, Questions
1-2,4 - searching for articles on cultural differences in marketing in India
and United States; articles on marketing Beijing Olympics; consumer behavior
of Generation X, Y, M and baby boomers.
PDF Guide
MKT1003
Principles of Marketing - Assignment 3 (Sem 1, 2007/08)
Addresses the information required for Individual Assignment 3, Questions
1-2(c), (d) - searching for articles on consumer behavior of women
purchasing Barbie Dolls; female consumers' perfume preferences; Readership
types of TODAY newspaper.
PDF Guide
MKT1003
Principles of Marketing (Sem 2, 2006/07)
Addresses the information required for Activity 5c and 5e - searching for a
country report; searching for the soft drinks market in Singapore.
HTML Guide
MKT1003
Principles of Marketing (Sem 2, 2005/06)
Search for information on the challenges and potential of marketing Tiger
Beer internationally.
HTML Guide
MKT2401 Asian
Markets and Marketing Management (Sem 1, 2005/06)
Various topics industries were explored - horse racing in Asia, sports
betting in Asia, lotteries in Asia, health fitness in Asia, wealth
management in Asia and how to find a company's SWOT Analysis.
HTML Guide
MKT2412 Global Marketing (Sem 1, 2008/09)
List of relevant databases for global market analysis
PDF Guide
Top
American Marketing Association
(AMA)
http://www.marketingpower.com/
Librarian's take: What is a marketing subject guide without a link to AMA?
Apart from AMA publications and usual interesting articles and reports,
there is a collection of tools and resources for practitioners and
academics. There is a list of statistical analysis software and online
survey websites which is useful to start with.
Association for Consumer Research
Librarian's take: The site was suggested by a Marketing lecturer. We
especially like the collection of proceeding papers which are searchable.
The papers are from
Advances of Consumer Research which includes the Asia-Pacific Advances.
Clio Awards
http://www.clioawards.com/home/
Librarian's take: Clio Awards are given out to the best advertisements in
TV/Cinema, radio, print and so on. We have a
collection of the award winners of TV/Cinema advertisements in our
library. To borrow these videos, please enquire at HSSML's Information Desk.
Fortune Global 500
(http://money.cnn.com/magazines/fortune/global500/2006/full_list/)
Librarian's take: Fortune Global lists the top 500 companies worldwide by
revenue. Includes percentage change. We like the ranking list of industry
players derived from the top 500 companies.
Top
Writing Guides
Turabian, Kate
A
manual for writers of research papers, theses, and dissertations : Chicago
style for students and researchers (2007)
Kate Turabian's manual for research has often been referred to when writing
papers. So, when you hear somebody mention "Turabian", you know it refers to
her manual of research writing. Check this latest edition out.
There are other editions. Click on this
link to see the list of the rest of Turabian's manuals.
Making
sense: a student's guide to research and writing
Writing guidelines for business students
Researching and writing a dissertation for business students
Reading audiences: a guide to media writing
Guide
to written English
The Longman handbook for writers and readers
These are dynamic lists of writing guides in our
library's collection. To see the list
of books, click on the links below to activate a saved search in our LINC
online catalog.
Report writing for business students
Dissertation writing for business students
Dissertation writing for students
Writing for advertising
Citing and Footnoting Guides
Click on this
link to activate a saved search in our LINC online catalog to see a dynamic list of
citing or footnoting guides in our library's collection.
Click this link -
Citation Styles in LION - to see citation styles we compiled in LION.
Top
Content by:
Hon Sui Sen Memorial Library
Last updated:
01-12-2008
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